11 MEDIA builds trust systems for founders and experts — so clients come to you already convinced. Founded on 18 years of television, powered by a method: sell without selling.
Our founder comes from television — so the method broadcasts like one. Switch through the channels, or let them play. Each principle comes from her book on selling without selling.
No mystery, no black box. Here is exactly what an engagement with 11 MEDIA looks like — and what it asks of you.
We audit what the internet currently says about you: search results, media footprint, social presence, and what prospects find at the exact moment they decide whether to trust you. You get a trust-gap map — the missing blocks, named.
We define your positioning and narrative: what the market should believe about you, in what words, backed by what proof. The 11 principles become your individual strategy — channels, formats, story arcs.
The production machine starts: content in your voice, earned media placements, podcast appearances, public proof of your expertise. You invest a few hours a month — interviews and approvals. We handle everything else.
We measure what matters — inbound inquiries, sales-cycle length, media invitations — and double down on what converts. Quarterly reviews keep the strategy honest. Trust compounds; we protect the curve.
Answer 7 quick questions. Watch your reputation wall build in real time — and see exactly where the gaps are costing you sales. Takes 60 seconds.
Solid blocks — trust you've already built. Dashed gaps — places where prospects lose confidence and quietly walk away.
83% of B2B buyers research a founder before the first call.
Earned coverage is trusted far more than anything you publish yourself.
Trust compounds. Bursts reset the clock.
The full diagnostic — plus the 11-day email course: one principle a day, one 5-minute action each. Build the wall yourself, block by block.
Every engagement is an episode: a founder, a trust gap, and what changed when we closed it. Names shared on request — our clients' privacy is part of their reputation too.
A business coach with a strong client base but an invisible digital footprint. We rebuilt her search presence, placed her on industry podcasts and turned private praise into public proof.
Great work, weak first page: prospects researched the founder and found silence. A consistent thought-leadership system replaced the silence with authority.
A consultant who relied entirely on word of mouth. We built the media layer around what clients already said in private — earned features, guest columns, public case studies.
Before building reputations, our founder built broadcasts, shows and events at national scale. That's the machine we now put behind your name. On the US market since 2021.
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