The Client Code
Turn content into conversations — and conversations into clients.
Two days with Mariia Solodar and Arus Amarian. Build the system that brings the right clients to you — without paying for every click.
Imagine your next client finding you first.
Attract
Attract clients without paying for ads?
Reach
Reach beyond your existing audience, with the potential for millions to discover your business?
Follow
Have people follow your content like their favorite series, eagerly waiting for the next episode?
Trust
Build so much trust that customers ask how to buy your next product before you even launch?
Buying attention is getting more expensive.
of industries saw search ad costs per click rise in 2025.
Source: WordStream / LocaliQ, 2025
say brand trust is important or a deal-breaker when choosing what to buy.
Source: Edelman, 2025
of consumers bought something in the past six months because of content they saw on social media.
Source: Sprout Social, Q2 2025
When a client is already searching, they've most likely already chosen who they'll buy from — and they'll pick a name they know.
Content brings them in.
Conversation makes them clients.
Most entrepreneurs are good at one half. Some post every day and never hear “how can I work with you?” Others close almost every call — but almost nobody calls. The Client Code connects both halves. Mariia shows you how to create content that brings the right people into your DMs. Arus shows you how to turn those conversations into clients — without pressure.
↑ The bridge between the two halves: your DMs
Two experts. One path from stranger to client.
With Mariia
Build a blog that supports your sales
- Psychology of attention and trust
- Personal brand and positioning
- Reels, Stories, and content strategy
- Content journeys that lead to your offer
- Live profile reviews
With Arus
Make your sales conversations more effective
- Recognize different communication styles: the 8 buyer types
- Ask questions that uncover real needs
- Build trust through emotional awareness
- Understand and respond to objections
- Practice with real conversations
How the two days work
How the feed decides who gets shown. Positioning. Live profile reviews.
Content journeys and Stories that warm people up. The buyer types behind your audience.
From a comment to a DM. The first message that doesn't sound like a pitch.
Questions that uncover real needs. Objections. Role-play in trios. Your action plan.
Why in person: live profile reviews on the big screen · role-play in trios with buyer-type cards · hot seats · a room full of business owners.
Your personal client-attraction system.
A system to attract clients, build demand, and turn attention into conversations.
A clear plan
Know how to reach the right people and bring them to your offer.
Content that works
Posts, Reels, and Stories that keep working after you publish.
An audience that trusts you
A community that wants what you offer.
Skills for years
Capture attention, build trust, and sell through conversation.
Your action plan
Know exactly what to create, say, and do next.
Built for people who sell what they know.
Entrepreneurs & business owners
Attract more clients and grow your business through social media.
Freelancers & self-employed
Turn your skills into a recognizable brand and a steady stream of inquiries.
Experts, coaches & consultants
Communicate your value and turn your expertise into sales.
Helping professionals
Build trust, reach the people who need your support, and grow your practice.
Not for you if you're looking for paid ads tactics or overnight virality. This is about building a system that keeps working.
Mariia Solodar & Arus Amarian
Mariia Solodar
Blogger, entrepreneur & launch strategist
- 5M+ combined social media audience
- 2.3M Instagram followers
- 2M+ customers across her businesses
- 100M+ combined audience of creators she produced and launched products for
Arus Amarian
Business development & soft sales expert
- 18 years in television and media production across 22+ countries
- Founder of 11 MEDIA and EmpowerHer Event
- Author of How to Sell Without Selling
- Trained in behavioral profiling — teaches you to recognize buyer types and sell through trust, not pressure
Everything you get
Two full days of in-person training with Mariia and Arus
Social Media & Personal Brand Training
Sales & Communication Training
Reels Script Toolkit
Instagram Stories Sales Sequence Templates
Sales Conversation & DM Script Toolkit
Bonus: every ticket includes a complimentary physical copy of Arus's book, How to Sell Without Selling. Fast-action bonus: the first 10 people to register join Mariia and Arus for an exclusive VIP dinner.
Good questions
Where exactly is the workshop?
The venue in each city will be announced soon. Every ticket holder receives the address by email.
What should I bring?
Your phone with your Instagram account, a laptop or notebook — and real client conversations (DMs, emails) if you'd like them reviewed.
Do I need a big audience?
No. You'll learn how to reach people beyond your current followers, whether your account is brand new or well established.
Who gets the VIP dinner?
The first 10 registrations. Date and place are shared by email.
Will there be an offer at the workshop?
Yes. At the end, Mariia and Arus will share how you can keep working with them in their 90-day program. It's completely optional.
Your next client is already scrolling.
Two days. Two experts. One system that turns content into conversations — and conversations into clients.
Reserve my NYC seat Reserve my LA seatNew York · Jan 15–16, 2027 | Los Angeles · Jan 28–29, 2027 | $599
