11 MEDIA builds trust systems for founders, coaches and experts — so clients come to you already convinced. Behind it: 18 years in media and business development, distilled into one method — sell without selling.
Our founder comes from television — so the method broadcasts like one. Switch through the channels, or let them play. Each principle comes from her book on selling without selling.
No mystery, no black box. Here is exactly what an engagement with 11 MEDIA looks like — and what it asks of you.
We audit what the internet currently says about you: search results, media footprint, social presence, and what prospects find at the exact moment they decide whether to trust you. You get a trust-gap map — the missing blocks, named.
We define your positioning and narrative: what the market should believe about you, in what words, backed by what proof. The 11 principles become your individual strategy — channels, formats, story arcs.
The production machine starts: content in your voice, earned media placements, podcast appearances, public proof of your expertise. You invest a few hours a month — interviews and approvals. We handle everything else.
We measure what matters — inbound inquiries, sales-cycle length, media invitations — and double down on what converts. Quarterly reviews keep the strategy honest. Trust compounds; we protect the curve.
Answer 7 quick questions. Watch your reputation wall build in real time — and see exactly where the gaps are costing you sales. Takes 60 seconds.
Solid blocks — trust you've already built. Dashed gaps — places where prospects lose confidence and quietly walk away.
83% of B2B buyers research a founder before the first call.
Earned coverage is trusted far more than anything you publish yourself.
Trust compounds. Bursts reset the clock.
The full diagnostic — 11 signals that trust is leaking, and what to do about each one. Build the wall yourself, block by block.
A few of our favorite success stories — from a solo photographer to a marine terminal CEO. Different industries, the same pattern: close the trust gap, and business follows. In their own words.
"As a photographer, I was always confident in my work — but not in sales. Selling felt uncomfortable, unnatural, and completely outside of my strengths. I believed my work should speak for itself, but I often struggled to turn conversations into paying clients. 11 MEDIA changed the way I think about sales. I learned simple, natural conversation techniques that never feel pushy or scripted. Today, I feel comfortable talking about my services, confidently guiding client conversations, and helping people make decisions without pressure. For the first time, selling feels authentic — and completely aligned with who I am."
"When I launched my new online fitness program, I knew how to create results for my clients — but I had no clear system for selling it. We tried different sales approaches and even worked with sales teams, but nothing felt aligned with my personality or produced consistent results. Through 11 MEDIA, I learned how to communicate the value of my program, lead conversations naturally, and create a sales process that felt authentic and comfortable. As a result, I generated the highest revenue launch of my entire career. More importantly, I finally had a sales system that felt natural, repeatable, and scalable."
"As a coach, I knew how to help people create real transformation in their lives. What I struggled with was selling my services without feeling pushy or inauthentic. I often found myself having powerful conversations that ended with 'Let me think about it,' even when I knew I could help the person sitting across from me. 11 MEDIA helped me realize that sales isn't about convincing people. It's about creating clarity, trust, and helping people make decisions that serve them. Today, I feel confident leading client conversations, communicating my value naturally, and enrolling clients without pressure or manipulation. Selling no longer feels like a separate skill — it feels like an extension of my coaching."
"We manufacture furniture, not a media product — founder PR seemed like something for other companies. 11 MEDIA showed us that trust in the owner directly influences purchase decisions, especially in B2B. They built my public presence and raised brand recognition — and at the same time rebuilt how our sales department works: concrete scripts, call reviews, the exact failure points in our funnel. The result: sales up 67%. For a manufacturing business with a long deal cycle, that's not cosmetics — that's real money."
"Reputational and communication risks look different for us than for a typical business — any problem in the media or a conflict with a contractor has long-term consequences for contracts and partnerships. 11 MEDIA ran a full audit of our online presence, closed the reputational vulnerabilities and — what turned out to matter even more — rebuilt how we communicate internally: with contractors and with our own people. This isn't about likes. It's about lowering operational risk and making relationships with every stakeholder more predictable."
Before building reputations, our founder built broadcasts, shows and events at international scale. That's the machine we now put behind your name. On the US market since 2021.
Eight consecutive years as general producer of the annual Music Box award — casting, story, stagecraft and live broadcast at landmark 6,000-seat venues.
TV host for news and entertainment shows, dozens of red carpets, and producer of large-scale televised concert series built around top-chart artists — flagship formats that ran for five consecutive seasons.
A talk show built on fundamental values: celebrities, public figures and artists in long-form conversations — the craft of drawing out a person's real story, on camera.
Arusiak Amarian built her career in television, event and media production — as a TV host for news and entertainment shows, on dozens of red carpets, and as a producer of more than 150 projects across 22 countries, from North America to Asia.
In the US, she built a thriving business without a dollar spent on advertising — on the same skills she practiced for years as a producer: story, attention, and earned trust.
Then she wrote down what all of it taught her about client relationships and trust: people don't buy from pressure. They buy from people they believe. In 2021 that method became 11 MEDIA.
Didn't find your question? Ask us directly →
11 signals that trust is leaking — and what to do about each one. No spam, no pressure. That would be against our method.
Tell us where you are and where trust is leaking. If we can help, we'll show you exactly how. If we can't, we'll say so.
Thank you. We read every message personally and reply within 2 business days — no automated pitch sequences, promise. That would be against our method.