sell without selling90 days to authority & premium clients
Become the expert the media quotes and premium clients choose. Then close those clients without pressure, scripts, or pretending. Built on behavioral profiling and taught live by Arusiak Amarian.
you're the best-kept secret in your industry. that's the problem.
Your clients rave about you. Strangers have never heard of you.
Referrals are your only engine, and you can't predict when the next one comes.
You discount before anyone asks.
You explain, justify, throw in extras, and still hear "let me think about it."
Sales feels like wearing someone else's suit.
The scripts and pressure closes you were taught feel nothing like you, so you avoid selling altogether.
Less qualified competitors charge double.
They're on podcasts, quoted in the press, invited onto stages. You're better. They're visible.
You post into the void.
Content eats hours of your week and brings likes, not clients.
Calls end with "I need to ask my husband."
And then silence. You never find out what really happened.
visibility without sales is applause. sales without authority is a price war.
Most programs teach one half. PR courses get you featured, but an audience that doesn't buy is just applause. Sales courses hand you scripts, but without authority you're still competing on price. Premium clients need both: a reason to trust you before the call, and a conversation that feels safe enough to say yes.
stop selling to "the client." start selling to the person.
Arusiak adapted behavioral profiling techniques used by the FBI into a sales method. You'll learn to recognize 8 buyer psychotypes in the first minutes of a conversation, then adjust your offer, your language and your close to how that person actually decides.
Tap a psychotype to preview it. Inside the program: full profiles, a 5-minute diagnostic and language maps for all eight. A communication framework, not a clinical diagnosis.
The Star
- How they decide
- Status, exclusivity, and feeling treated as someone special.
- What ends the deal
- Generic packages, being kept waiting, feeling like one of many.
- Words that open the door
- "This is built around you, not a template."
the 90-day plan
Twelve weeks, three stages, one milestone at the end of each month. You build the business assets as you learn, not after.
Business audit
- Your starting point in numbers
- Where money is leaking
- Your 90-day goal in dollars
Positioning
- Niche and segment
- Standing apart from competitors
- Your personal story as your brand
- Your one-liner: who you are and who you serve
Psychotypes: diagnosis
- The 8 buyer psychotypes
- How to identify one in 5 minutes
- The psychotype of your ideal client
Offer & pricing
- Your product ladder
- Your premium offer
- Packaging for your client's psychotype
- Raising your price
MilestoneYour premium offer is ready, and your first sales to your warm audience are underway.
Personal brand & content
- A 90-day content plan
- Pillars: expertise, personal, sales
- Reel scripts
- AI in your content
Media
- Your outlet and journalist database
- The pitch editors say yes to
- Journalist request platforms
- Earned vs. paid media
Podcasts & stage
- Pitching podcasts
- Your signature story
- A 10-minute talk
- Selling from the stage
Reputation
- Case studies and testimonials
- Your media kit
- A bio and social profiles that sell
MilestoneAt least one media feature or podcast booked.
Soft sales
- The 11 principles
- Diagnosis instead of presentation
- The structure of a consultation
Selling by psychotype
- The language of each of the 8
- Buying triggers
- Stop-words that end a deal
Objections
- "It's too expensive," "I'll think about it," "I need to ask my husband"
- Closing by psychotype
- Follow-up without pressure
The system
- Funnel and CRM
- Conversion metrics
- Delegating sales
- Your next 90 days
GoalEarn back your investment, with a sales system you can repeat yourself or hand to your team.
videos are the easy part.
What changes your business is feedback on your real conversations, practice before the stakes are high, and someone who knows your business by name.
Your real sales calls, reviewed by psychotype
Record your actual sales conversations. Arusiak breaks them down: which psychotype you were talking to, where trust was built, where it leaked, and exactly what to say next time. This is the part most programs skip, and the part that changes your close rate.
Signature featureLive calls, twice a month
Theory plus hot seat. Your business, on the table, with Arusiak.
Recorded lessons
Twelve weeks of lessons you watch at your own pace.
Role-play pods
Practice objections and closes in pairs before you use them on clients.
AI psychotype assistant
Describe a lead or paste their messages. Get a psychotype read and language ideas in seconds.
Workbooks & templates
Pitches, scripts, a media kit and a content plan you fill in, not just read.
Points & leaderboard
Every pitch sent and every call reviewed earns points. Momentum is built in.
Graduation on a real stage
Top graduates speak at EmpowerHer Event, Arusiak's forum for women in business in Los Angeles.
A cohort of 20, max
Small enough for real attention. Big enough for a circle of ambitious women.
not another course you watch.
in 90 days, you walk away with
- 01Clear positioning and a self-introduction that makes people say "I need you specifically."
- 02A premium offer, and the confidence to charge what it's worth.
- 03The ability to read a client's psychotype in minutes.
- 04A sales conversation that closes without pressure.
- 05Ready answers to "it's too expensive," "I'll think about it" and "I need to ask someone."
- 06A media kit and your first pitches sent to press and podcasts.
- 07A 90-day content plan.
- 08A sales system you can run yourself or hand to your team.
- 09A circle of ambitious women in business.
built for women who are good at what they do.
This is for you if
- You're a woman running a service business: coach, consultant, or expert
- You already have paying clients and want premium ones
- You're great at your work, but you're not seen and you're underpaid
- You hate pushy sales and refuse to "hard sell"
- You want to be in the media, on podcasts and on stages, but don't know how to get there
- You're ready to implement for 90 days, not just watch lessons
This is not for you if
- You're starting from zero, with no product and no clients yet
- You're looking for a magic button or passive income
- You sell physical products, not services
- You're not ready to be visible: camera, media, stage
- You want everything done for you. Ask about our done-for-you program
arusiak amarian
For 18 years I negotiated for a living. As a TV producer working across 22 countries, I took a channel to #1 nationally on a zero budget. Later I built businesses from zero to millions in revenue without spending a dollar on ads, and closed 80% of my deals without a single pressure tactic.
I've taught at universities in Europe, trained founders, CEOs and sales teams, and today I run 11 MEDIA, a reputation and personal branding agency in the US, and EmpowerHer Event, a forum for women in business. I'm also the author of the upcoming book How to Sell Without Selling. This program is what I wish someone had taught me: how to be seen, and how to sell like yourself.
choose your path
Every path includes the full 90-day curriculum. What changes is how much of Arusiak you get.
The method on your own schedule, without feedback.
- 12 weeks of recorded lessons
- Workbooks & templates
- AI psychotype assistant
- Community access during the program
- 12 months of access
- Live calls with Arusiak
- Reviews of your real sales calls
- Role-play pods
- Graduation on stage
The complete transformation, with Arusiak in the room.
- Everything in Self-study, plus:
- 2 live calls a month with Arusiak: theory + hot seat
- Reviews of your real sales calls by psychotype
- Role-play pods for objections and closing
- Points & leaderboard
- Cohort of max 20 women
- Graduation event: top graduates speak on the EmpowerHer stage
Private access to Arusiak and hands-on help from the 11 MEDIA team.
- Everything in Signature, plus:
- 6 private 1:1 sessions with Arusiak
- A private positioning & offer intensive in week one
- 11 MEDIA's team writes and sends your pitches to 5 outlets or podcasts
- A guaranteed speaking slot at EmpowerHer Event
- Priority call reviews within 48 hours
- Direct message access to Arusiak on weekdays
Prefer it done for you? 11 MEDIA's annual program handles your media placements, podcasts, content and positioning while you run your business.
Ask about done-for-yousafe yes
a person won't say yes until they feel safe. so here's your safe yes.
Join, show up, and do the work for the first 14 days. If you decide this isn't right for you, tell us and you get a full refund. No interrogation, no guilt trip.
And if you complete every assignment and haven't booked a single media feature or podcast by day 90, you join the next cohort free, with Arusiak working alongside you until you do.
before you apply
How much time does it take each week?
What if I can't make a live call?
Do I need a big audience?
I'm not comfortable on camera or on stage.
Who exactly is it for?
What are the 8 psychotypes based on?
Can I pay in installments?
How is this different from 11 MEDIA's done-for-you program?
When does the founding cohort start?
Is there a guarantee?
the best-kept secret era is over.
Ninety days from now, you can be the expert people have heard of, and the one they choose.
- 01Send a short applicationTwo minutes. Arusiak's team reads every one.
- 02Have a conversation, not a pitchA short call to see if the program fits your business.
- 03Get an honest answerIf it's not a fit, we'll tell you, and point you somewhere better.
Your application is in. Arusiak's team will reply within two business days, and you'll find the founding cohort dates in that email.
